Terms of service

Last Updated: January 19, 2026

OVERVIEW

Welcome to fruit of ayu! The terms “we”, “us” and “our” refer to Bhoma Active Origins LLP (operating as fruit of ayu). We offer this website, including all information, tools, and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies, and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”).

SECTION 1 - ACCESS AND ACCOUNT

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence (18 years in India). You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction. You are solely responsible for maintaining the security of your account credentials and for all of your account activity.

SECTION 2 - HEALTH AND MEDICAL DISCLAIMER (IMPORTANT)

fruit of ayu sells dietary supplements. By purchasing our products, you acknowledge the following:

  • Not a Medicine: The content on this site and the products sold are not intended to diagnose, treat, cure, or prevent any disease.

  • Regulatory Status: Statements regarding our products (e.g., regarding heart, brain, or joint health) have not been evaluated by the FDA or specifically approved as a drug by the FSSAI or any other governing bodies. These products are intended to support general wellness.

  • Consultation: You should consult with a healthcare professional before starting any supplementation program, especially if you are pregnant, nursing, have a pre-existing medical condition, or are taking prescribed medication.

  • Liability: We are not responsible for any adverse reactions resulting from the use of our products. You are responsible for ensuring the ingredients are suitable for your consumption.

SECTION 3 - PRODUCTS AND ACCURACY

  • Appearance: We have made every effort to display as accurately as possible the colors and images of our products. However, actual product packaging may vary from the images shown on the website due to manufacturing updates or design changes. We cannot guarantee that your computer monitor's display of any color will be accurate.

  • Availability: We reserve the right to limit the sales of our products to any person, geographic region, or jurisdiction. We may exercise this right on a case-by-case basis.

  • Modifications: All descriptions of products or product pricing are subject to change at any time without notice. We reserve the right to discontinue any product (including specific formulations) at any time.

SECTION 4 - ORDERS AND BILLING

We reserve the right to refuse any order you place with us. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. You agree to provide current, complete, and accurate purchase and account information for all purchases made at our store. You represent and warrant that your purchases are for personal use and not for commercial resale.

SECTION 5 - SHIPPING AND DELIVERY

We are not liable for shipping and delivery delays once the package has been handed over to our logistics partners (Bluedart/DHL). All delivery times are estimates only. International Orders: For orders shipped outside India, the customer is responsible for all customs duties, taxes, and import fees.

SECTION 6 - INTELLECTUAL PROPERTY

Our Services, including but not limited to all trademarks, brands, text, images, graphics, and product reviews are owned by Bhoma Active Origins LLP or its licensors.

  • Restrictions: You must not reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service without express written permission by us.

  • Trademarks: "fruit of ayu" and "Active origins" names, logos, and designs are trademarks of Bhoma Active Origins LLP. You must not use such trademarks without prior written permission.

SECTION 7 - THIRD-PARTY LINKS AND TOOLS

We may provide you with access to third-party tools (such as payment gateways or tracking services) over which we neither monitor nor have any control. You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties. Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites.

SECTION 8 - RELATIONSHIP WITH SHOPIFY

fruit of ayu ecommerce store is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our Store are made directly with fruit of ayu. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and fruit of ayu, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with fruit of ayu.

SECTION 9 - USER COMMENTS, FEEDBACK AND REVIEW MODERATION

If you send specific submissions (e.g., product reviews) or creative ideas:

  • Rights: We may, at any time, without restriction, edit, copy, publish, distribute, and translate any comments that you forward to us.

  • Moderation: We have no obligation to maintain any comments in confidence or to pay compensation. We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion is unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene, or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

SECTION 10 - PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy.

SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, and availability. We reserve the right to correct any errors and to change or update information or cancel orders if any information is inaccurate at any time without prior notice.

SECTION 12 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

  • "As Is": Except as expressly stated by us, the products delivered to you are provided 'as is' and 'as available' for your use, without any representation, warranties, or conditions of any kind.

  • Limitation: In no case shall Bhoma Active Origins LLP, our directors, officers, employees, affiliates, agents, or contractors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, or consequential damages of any kind, including, without limitation lost profits, lost revenue, or replacement costs, arising from your use of any of the service or any products procured using the service.

SECTION 13 - INDEMNIFICATION

You agree to indemnify, defend and hold harmless Bhoma Active Origins LLP and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service.

SECTION 14 - GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of India.

  • Jurisdiction: Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in Hyderabad, Telangana.

SECTION 15 - CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time on this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website.

SECTION 16 - CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at:

  • Email: care@fruitofayu.com

  • Entity Name: Bhoma Active Origins LLP

  • Registered Address: Plot No.204, 5-4-1307, Sharada Nagar, Hayath Nagar, Vanasthalipuram, Hyderabad 500070, Telangana, India.